living room with a photo of a cactus in a natural wood wall frame

Natural vs Bold Frames: How to Make the Right Choice for Staging

In the world of real estate staging, every detail matters. From furniture placement to decor accents, each element plays a crucial role in creating an inviting and appealing atmosphere for potential buyers. One often-overlooked aspect of staging is the choice of picture frames. Should you opt for natural, understated frames that blend seamlessly with the decor, or bold, eye-catching frames that make a statement? In this blog post, we'll explore the debate between natural and bold frames and help you make the right choice for your staging style.


Natural Picture Frames


Natural frames exude a sense of warmth, simplicity, and elegance. Typically made from wood or other organic materials, they complement a wide range of decor styles and color schemes. Their understated appearance allows the artwork to take center stage, creating a cohesive and harmonious look in any room. However, natural frames may lack the visual impact and attention-grabbing qualities of their bold counterparts.



Bold Picture Frames


Bold frames, on the other hand, are designed to stand out and make a statement. Often characterized by vibrant colors, intricate designs, or unconventional shapes, bold frames add personality and flair to any space. They can infuse a sense of energy and creativity into an otherwise neutral or understated room, drawing attention to the artwork and creating a focal point. However, bold frames may not appeal to all tastes and can sometimes overwhelm the space if not chosen carefully.



Factors to Consider When Choosing Between Natural and Bold


When deciding between natural and bold frames for your staging project, several factors should be taken into consideration:


  • Property Type and Style: Consider the architectural style and overall vibe of the property. Natural frames may be more suitable for traditional or rustic homes, while bold frames could complement contemporary or eclectic interiors.
  • Target Market and Demographics: Think about the preferences and tastes of your target buyers. Are they drawn to classic elegance or modern sophistication? Tailor your frame choice to appeal to their aesthetic sensibilities.
  • Room Function and Atmosphere: Consider the function of each room and the atmosphere you want to create. Natural frames may promote a sense of calm and relaxation in bedrooms or living rooms, while bold frames could inject energy and excitement into dining areas or home offices.
  • Existing Decor and Color Scheme: Take cues from the existing decor and color scheme of the property. Natural frames should harmonize with the surroundings, while bold frames can provide contrast and visual interest.

Rules of Thumb


Sometimes you need to get the job done quickly and start viewings asap. You might not always have time to consider all the factors. For those situations lets take a look at the default best uses for bold frames and natural frames.


Bold Frames Natural Frames
Contemporary Interiors Rustic or Traditional Homes
Modern Artwork Landscape or Nature-Themed Art
Urban Loft Spaces Cozy Cottage-style Homes
Eclectic or Bohemian Decor Neutral or Minimalist Interiors
Bright or Vibrant Color Schemes Neutral Color Palettes

General tips


When choosing frames for your real estate staging project, it's essential to consider a few practical tips. Start by thoroughly assessing the property, taking into account its unique style, target demographic, and existing decor. This evaluation will help you determine the most appropriate frame choices that will complement the property's overall aesthetic. Additionally, don't hesitate to experiment with various frame styles and combinations to find the perfect match for each room. By exploring different options, you can discover which frames enhance the space and appeal to potential buyers. Finally, seek feedback from clients, colleagues, or other staging professionals to ensure that your frame selections align with the desired staging goals. Adjustments may be necessary based on their input, ultimately contributing to the success of the staging project.


Natural or Bold, the Choice is Yours!


In the world of real estate staging, the choice of picture frames can make a significant impact on the overall look and feel of a property. Whether you opt for natural frames for their understated elegance or bold frames for their eye-catching appeal, the key is to select frames that complement the style, atmosphere, and target market of the property. By considering factors such as property type, target market, room function, and existing decor, you can make informed decisions that enhance the staging success and appeal to potential buyers.

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